More print publishers are focusing on the mobile market as a way to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted engaged audiences, according to a new survey from the Audit Bureau of Circulations (ABC).
Forty-five percent of respondents who track mobile's impact on their website traffic said the devices increased visits by up to 10 percent today. Half believe mobile traffic to theirSource: WebPro News RSS Feed
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