As someone with a promotions background and an interactive background, it's been clear to me for several years how each discipline helps bolster the other. Here are a few numbers to support my line of thinking: A new consumer study of 2000 "digitally connected" consumers commissioned by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or offers. That tops interesting content (23 percent), current customers (24 percent) and service supportSource: AdPulp RSS Feed
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